Ascend Performance Materials
Brand Refresh

Ascend Performance Materials partnered with Herring to refresh its visual brand while retaining the existing logo. The goal was to modernize the look across a wide range of marketing materials and brochures.

I helped develop a bold new look using bright colors, gradients, and a dynamic diagonal element inspired by the “A” in Ascend. This updated style was applied across a range of projects, including brochures, an internal campaign, a lobby display, office wall graphics, and a visual identity guide for future use.